The hunt
Know what to look for.
The reusable part. How to price something you are standing in front of, how to tell a real comparable from a hopeful one, and how to walk away from the thing you want to buy.
3 August 2026 · Using WIW
What is What’s It Worth?
What the app does, who it is for, how it helps before and after you buy, and what it deliberately is not.
3 August 2026 · The hunt
Why asking prices are not the same as sold comps
What sellers hope for, against what buyers actually paid. Why unsold listings pile up and mislead, the five things that break a comp, and what to do when there are no good comps at all.